The sports drink giant inked the UConn Huskies’ superstar as its inaugural foray into Name, Image, and Likeness (NIL). As of this year, college athletes are allowed to agree to paid partnernerships without sacrificing their NCAA eligibility.

Bueckers — who earned Gatorade National Girls Basketball Player of the Year honors for the 2019-2020 season — is one of many athletes taking full advantage of the change at the collegiate level.

“It was a blessing to win Gatorade Player of the Year in high school, and now it’s truly surreal to be an official member of the Gatorade Family,” Bueckers said, per the company. “I know this is just the beginning of our partnership and can’t wait to get to work with Gatorade to drive impact in the community and on the women’s game.”

A superstar point guard who became women’s college basketball’s first-ever freshman consensus Player of the Year last season, Bueckers is looking to lead the Huskies back to the Final Four for a shot at their first NCAA title since 2016. Early in the season, she ranks top-20 nationwide in points and assists per game as well as assist-to-turnover ratio.

Read more (via Business Insider)