Paige Bueckers is one of the female athletes who was expected to benefit the most from new NCAA rules allowing players to monetize their name, image and likeness. However, aside from signing with Wasserman and filing a trademark for “Paige Buckets” she’s been quiet on the NIL front. That changes today as StockX announces it is the first to sign an NIL deal with the UCONN basketball star.

StockX is a global e-commerce platform for sneakers, toys, electronics and apparel, serving 30 million global monthly visitors in 200 countries. It has signed Bueckers to a multi-year partnership for an undisclosed amount.

Through the partnership, StockX says its looking to highlight women’s sports and basketball with Paige as the centerpiece. The brand says it will be working in partnership with Paige on community-driven initiatives about which she feels passionately, including furthering her mission of highlighting Black women and BIPOC creatives in everything she does.

“We’re committed to providing a platform for female athletes to not only showcase their personal style, interests, and values, but also to amplify their voices and connect with their communities,” said StockX CMO, Deena Bahri. “Paige isn’t afraid to stand up for what she believes in and speak out for change, which is perfectly aligned with our cultural values of remaining committed to what’s right and building a legacy. We’re excited to shine a light on this rising star and to be a partner to her as she continues to drive impact both on and off the court.”

Read more (via Forbes.com)