UConn G Paige Bueckers chooses to be “more deliberate when exploring NIL deals, and she has one stipulation she calls ‘non-negotiable,’” her partnership with any company “must include a charity or community engagement opportunity so that she can give back,” according to Chip Scoggins of the Minneapolis STAR TRIBUNE. Bueckers is “one of the most recognizable” athletes in college sports. She has a “massive social media following and a large platform as a star basketball player” with UConn. She could “secure as many endorsement deals as she desires in the NIL era.” On Thursday, Bueckers cut the ribbon on a “free grocery store located inside Hopkins West Junior High School in partnership with three entities: Chegg, Goodr and ICA Food Shelf.” Bueckers attended Hopkins West, and signed an NIL deal with Chegg, an education technology company, last spring as “brand ambassador with the purpose of fighting food insecurity for students.”
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