Paige Bueckers is winning the partnerships game. Her new Fanatics deal shows how
Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys. Today, she’s having a full circle moment: Bueckers just announced an exclusive, multi-year deal with Fanatics, which will make the sports apparel juggernaut the sole provider of her memorabilia and collectibles.
The Paige Bueckers Fanatics collection pulls from both her collegiate career with the UConn Huskies (which she led to four Big East Tournament wins, four Final Four appearances, and a National Championship title) and her current professional career as a guard on the Dallas Wings, and includes autographed and inscribed basketballs, jerseys, photos, shoes, and select game-used equipment. The collection is currently live across Fanatics’ network of sites, including Fanatics.com and WNBAStore.com.
Read more (via Fast Company)