Learfield Unveils Second Year of Expansive College Sports Engagement with Dunkin’®
PLANO, Texas (Nov. 15, 2023) – LEARFIELD, the leading media and technology company powering college athletics, today announced the continuation of its national relationship with Dunkin’. This signals the return of the brand’s “Team Dunkin” campaign, which stands as a testament to Dunkin’s dedication to cultivating meaningful connections within the passionate collegiate athletic community.
Building on a remarkable inaugural year that captivated fans through a series of social posts and in-person appearances from Team Dunkin’ student-athletes, this season’s campaign is set to enrich the fan experience even further by connecting communities and infusing the college sports scene with renewed excitement in a way only Dunkin’ can. The campaign was negotiated by Dunkin’ in partnership with Wasserman, who will also assist in managing the execution of the partnership.
“We are excited to work with Dunkin’ to bring Team Dunkin’ back for a second year and further integrate the brand with college fans across the country,” said Roy Seinfeld, Senior Vice President of Nationals Sales for LEARFIELD. “We look forward to continued collaboration with the iconic company and our university partners to expand the Team Dunkin’ platform that provides NIL opportunities to a diverse group of student-athletes.”
Read more (via Learfield)