Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally know what the brand’s first work with Bueckers looks like.
Gatorade tapped into the creativity of Bueckers, along with Trevor Lawrence, Fernando Tatis Jr. and Sydney McLaughlin to design the Fuel Tomorrow Gx Collection. Each athlete worked with Gatorade’s design team to co-design the bottles, allowing each athlete to express themselves.
The four athletes who worked on the collection join Serena Williams as the only athletes to ever have co-designed bottles with Gatorade.
Read more (via Forbes.com)