Paige Bueckers’ new NIL deal takes aim at food insecurity for students
MINNEAPOLIS — UConn women’s basketball sophomore Paige Bueckers has a new name, image and likeness deal that takes aim at addressing food insecurity for students.
Bueckers, the 2021 national player of the year, will be the first student-athlete brand ambassador for the education platform Chegg. Bueckers and Chegg.org, the nonprofit branch of Chegg, have partnered with hunger relief company Goodr to host a pop-up grocery market on Saturday in Minneapolis, near Bueckers’ hometown, that’ll give out 6,000 free meals.
Bueckers and the Huskies are here for the Final Four, where they will take on Stanford on Friday (9:30 p.m. ET, ESPN) in the national semifinals.
After exploding onto the national scene last year, Bueckers missed 19 games this season with a knee injury before returning in late February to help the Huskies advance to a 14th consecutive Final Four.
“It means a lot,” Bueckers, an Edina, Minnesota, native, told ESPN in an email about being able to do this in her hometown. “To be in a position to give back to a community that gave me so much, especially not knowing for so long if I could be here on the court with my team, it’s really fulfilling. But it’s also only just the start.”
Read more (via ESPN.com)